For Gucci’s 2019 Cruise runway show they took over a cemetery in Provence. Studying a gothic influenced brand for my summative brief means I’m pretty much obsessed with all things that look like they belong in a scary film, and this runway collection definitely fits the bill. With Alessandro Michele (creative director at Gucci since 2015) saying his main inspiration was the idea of death, it’s fair to say he was definitely going for the wow (if not weird) factor at their Cruise collection this year.
Gucci chose to show their collection in Arles, France. The show took place at The Alyscamps, a huge roman necropolis (a cemetry with ornate graves for those of you that didn’t know what a necropolis was like me!), which really helped Michele carry out his deadly vision. With the show taking place at half nine in the evening, the sky had grown dark furthering the eerie feel tenfold, and creating the perfect setting for the collection. The runway was literally on fire, with tombs surrounding it, and the soundtrack was owl hoots and choral music, which in all honesty sounds terrifying and if I was one of the models I think I’d have been a little bit scared walking it.
The collection itself was far less creepy. With 114 looks total, there was a lot of classic Gucci paraded down the runway – rest assured there was plenty of plaid skirts, floral silk prints and tiger patterns. Other pieces included lace tights, flowing dresses and lots of sequins. The religious influence that we saw at The Met Gala was also included, with models carrying bouquets mirroring a very pure Madonna image, and plenty of garments that sported a cross pendant, which all felt very appropriate given the setting.
Gucci isn’t everyone’s cup of tea, but I always find the collections mesmerising (even if the models are a bit over-styled), which is always helped by the theatrical nature of their runways. I, for one, welcome this type of runway – as long as the clothes are just as impressive. Granted it’s a Cruise collection, not always the most focused on runway, but I still think if you’re going to go all out on presentation, make sure no one can fault your designs.
I might be biased, but once I imagined the clothes as individual items I really liked the collection, and am here for Gucci’s constant rise – I hope we continue to see even more inspired runways – maybe just a bit less creepy next time!
Until next time,
Images sourced from Fashionista and WWD