The magic of the Bergdorf Goodman windows

The magic of the Bergdorf Goodman windows

Instead of having a seminar today we watched the 2013 documentary ‘Scatter my Ashes at Bergdorf’s’. I’ll be honest, I’d never even heard of Bergdorf Goodman before this. Turns out it’s a luxury goods department store, based on 5th Avenue, Manhattan, New York, and as I’ve never been to New York I feel a bit less embarrassed about being so clueless. The documentary itself featured lots of big names, from Marc Jacobs to Bobbi Brown, but my favourite person it focused on was David Hoey – a man you could tell was truly passionate about his job.

Hoey is the senior director for visual presentation at Bergdorf’s, and he’s also responsible for the gorgeous windows that appear at Christmas. With five windows that need dressing, Hoey has no easy task but each year, along with the hundreds of staff he oversees, he manages to put together breathtaking and mind blowing displays that put all the other stores to shame.

david hoey

David Hoey with Linda Fargo (store vice president)

‘Scatter my Ashes at Bergdorf’s’, which to be honest was a bit dull and self absorbed, showed the detail that goes into these intricate window displays. One of the windows that year had an under the sea theme, and featured giant ceramic fish that had been painstakingly covered in individual pieces of mosaic by hand.

Below are my three favourite windows from 2017, which were revealed on November 16th. This year the title of the collection was ‘To New York With Love’, and according to the Bergdorf Goodman website they ‘capture the city’s appreciation for the visual arts, history, music, film and more by showcasing seven local organisations’.

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Whilst I have yet to see these window displays in person, I’m hoping they’ll still be on display when I visit New York with Uni in January. Whilst the pictures still capture the beauty, I’m sure seeing them in real life will allow you to notice the smallest of details – showing just how much hard work has gone into them. One things for sure, they 100% beat any of the window displays I’ve seen in Notts!

Until next time,

Beth x

Images source from The New York Times, and Bergforf Goodman website (window display images by Ricky Zehavi)

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