On April 10th 2017 Edward Enninful was confirmed as the new editor-in-chief at British Vogue, making him the successor to Alexandra Shulman, and quite frankly I couldn’t have been more excited. Shulman needed to go. This was an opinion I formed last year whilst watching ‘Absolutely Fashion: Inside British Vogue’. In this two-part documentary (well worth the watch btw) she came across as cold, calculating and, to be blunt, rather clueless. Shulman was predicatable, and boring. Anyone can see the covers she’s produced over the last year have been nothing short of dull. That’s why I’m so excited about the appointment of Enninful, and this grew even more when his first cover debuted last week.
Enninful released the December 2017 cover to the public on November 7th, via his Instagram page. It features up and coming model Adwoa Aboah, and has an overall vintage vibe about it – reminiscent of the historic and great Vogue days.
I adore it. If Enninful wanted to prove he was the right man for the job, this cover sets him off on the best foot possible. Aboah is photographed by Steven Meisel, and also appears in a 14 – page shoot as well, all styled by Enninful himself. In an article on vogue.co.uk it’s clear this is just the start for the look for Vogue ‘#NewVogue celebrates Great Britain above all else; the talented, diverse creatives who brilliantly represent it, both at home and on the world stage’. Shulman who has recently disclosed in an interview that she believes black models won’t sell magazine covers, could not be any further from this new, and quite honestly needed approach Enninful is about to introduce to British Vogue.
I firmly believe this is the best British Vogue cover of the year, if not the best cover out of all the Vogues worldwide. Enninful has definitely started his reign with a bang, and I can’t wait to see what else he’s going to produce. It’s suddenly looking a bit brighter in the British fashion industry with Enninful finally introducing British Vogue to 2017, something Shulman never seemed willing to do.
Until next time,
Images sourced from Giorgio Niro, vogue.co.uk and Darren Gerrish